About
80 entries were shortlisted in the pharma category at Lions Health creativity
festival, including 19 entries from US agencies.
The
awards will be announced later today at the second annual Lions Health, a
two-day event that kicks off today in advance of the Cannes Lions festival.
Agencies
are closely watching the pharma category after last year's jury declined to
award a Grand Prix, the event's top prize, to a pharma entry, which raised
broader questions about creativity within the pharmaceutical sector.
Of
the US shortlisted entries, there are some surprising clients, including Quest
Diagnostics, one of the nation's largest laboratory services providers, and
Microsoft OneNote. But a number of entries for traditional Big Pharma companies
were also shortlisted, including Novartis Vaccines, AbbVie's blockbuster
rheumatoid arthritis drug Humira and GlaxoSmithKline's Anoro Ellipta, a new
treatment for chronic obstructive pulmonary disease.
DigitasLBI
in New York is only US agency to have three entries shortlisted for
AstraZeneca's disease-education campaign “Take it from a Fish,” which includes
integrated digital campaign, digital and direct and promotional and activation.
AstraZeneca received FDA approval last year for Epanova, a prescription
fish-oil pill.
Possible
Seattle and CDM in New York each had two shortlisted entries.
Other
US agencies with a shortlisted entry are: McCann Echo (Mountain Lakes),
StrawberryFrog (New York), CDM (New York), GSW (Columbus, Ohio), Aeras
(Rockville, Md.), Ruder Finn (New York), Publicis Kaplan Thaler (New York),
Havas Worldwide Tonic (New York), CDMiConnect, Alma DDB (Miami), Hill Holliday
(Boston) and Deutsch (New York).
In
the health and wellness category, there are 180 shortlisted entries, with 15
entries from US agencies
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